A solitary figure walking beneath a monumental pale coastal cliff
01

Brand concept / 2026

BEACH
WORX

A COAST LESS CLICHÉ.

Two people relaxing on a patterned rug with books, games and records
BRAND IDEA02

Not a surf brand.
Not resortwear.
Not another postcard.

The beach
is lived in.

Beachworx is a trouser-led label shaped by Mediterranean and North African coastlines—social, textured, imperfect and alive in every season.

Front view of wide cream trousers styled with a mustard shirt and orange bucket hat
Front view of a wide cream trouser silhouette with olive jacket and felt hat
Front view of an oversized black trouser silhouette
Olive oversized trousers shown mid-step
Side view of an olive oversized trouser silhouette
Rear three-quarter view of relaxed cream trousers shown mid-step
Multicolour patchwork oversized trouser silhouette
SILHOUETTE03

Oversized by design

Ease
has shape.

  • Wide, slightly ballooned leg
  • Double front + single back pleats
  • Elastic waist, motif cord, faux fly
  • Single rear welt pocket
Layered neutral bomber look with oversized leopard trousers
Oversized patterned jacket with relaxed cream trousers
Graphic overshirt with wide textured trousers against brick architecture
Layered cream tailoring styled with a headscarf, bright socks and sandals
Brown layered outerwear with black wide trousers in a stone landscape
Printed shirt and relaxed cream trousers styled with a tote and travel case
STYLING04

Collected, not matched

Personal,
not polished.

Soft layers, familiar objects and clothes that feel better once lived in.

Three people relaxing in folding chairs on hand-painted blue ground markings, including oversized brown corduroy trousers
TARGET CUSTOMER06

Audience / Attitude / Lifestyle

  • Style-conscious adults in their 20s–50s—ageless by attitude.
  • International, independent and culturally curious.
  • Drawn to coastal living, without the surfwear or resortwear clichés.
  • Value comfort, individuality, quality and unexpected references.
  • Dress across city life, travel, social occasions and time by the coast.
  • Choose accessible-premium pieces for design, material and character.
  • A unisex audience with a slightly menswear-led visual language.

Comfort.
Character.
Colour.
Coast.

Handmade patchwork textile with stitched blue flower forms
Carved wooden floral and geometric pattern
Blue quilt with vertical diamond patchwork rows
Terracotta architecture with deep arched windows
Stacks of traditional textiles with a colourful embroidered cap
Terracotta geometric lattice pattern
Dominoes, tea, an abacus and a wooden game box arranged on patterned cloth
INFLUENCE07

Pattern / texture / place

Earth carries.
Print speaks.

Morocco, Portugal, Greece, southern Italy and Tunisia shape the visual language. Weathered cobalt, faded turquoise, sand, tobacco, clay and olive move through tiled streets, traditional textiles, architecture, craft and collected surfaces.

Sand / Limestone / Tobacco / Clay / Olive / Cobalt

Textured blue leopard trousers styled with grey sneakers Wide leopard-print trousers styled with brown sandals Relaxed wide camouflage trousers styled with black loafers Wide brown corduroy trousers styled on a patterned rug Close view of multicolour patchwork corduroy garments
THE RANGE06

Signature trouser

1 FIT.
8 SKUs.

  • 2 animal prints
  • 2 traditional motifs
  • 2 large-wale corduroys
  • 2 vintage camos
Folded printed shirt displayed on a woven mat
Leather wallets and pouches with embroidered vehicle patches
Collected keychain with beadwork, charms and small found objects
Large illustrated woven textile held open in a studio
Dark brown shoes on a red, yellow and black checked textile
Folded rust and rose quilted patterned shirt
Small collected sculptural objects arranged on loose woven cloth
Washed black embroidered cap displayed on an antique print
Large open-weave natural fibre tote with coloured woven stripes
PRODUCT WORLD12

Supporting, never competing

Built around
the trouser.

Printed shirts, washed tees, hats, bags, towels, cards and small objects extend the same collected coastal language.

Camel and small boats on a narrow sandbar beside open water
Everyday street life beside palms and weathered coastal buildings
Palm tree seen through a torn opening in a weathered green wall
Man reading beside a weathered coastal wall with collected bags and swim fins
Truck stacked with watermelons beside a rocky roadside
Person resting on a sun lounger overlooking a green coastline
Hands holding playing cards over a backgammon board
MOOD10

JUST COAST.

Beachworx looks beyond the expected beach to working shores, rocky inlets, quiet winter beaches and everyday places shaped by the sea. Lived-in, imperfect and never a postcard.

Rider crossing pale coastal dunes beneath an open sky
LOCATIONS11

Reference territories

One coast.
Many edges.

01MoroccoWind / craft / Atlantic light
02PortugalTile / stone / winter blue
03GreeceHarbours / geometry / heat
04Southern ItalyRitual / colour / old towns
05TunisiaTexture / ceramics / sea

Lived-in coastlines. Never tourism campaigns.